Box 76
Container
Contains 2 Results:
"Report on heaviness of use of products among homemakers and adult women in the average daily newspaper audiences of the three major newspapers in the Washington market, national female products", 1966
File — Box: 76, Folder: 1
Scope and Contents
From the Series:
BRI Marketing Reports were commissioned by the Star to track the spending habits of subscribers of the major DC papers based on race, gender, age, and economic status.
Dates:
1966
"Readers per dollar delivered per 1,000 line ad by specific Washington newspapers among homemakers and adult women who are purchasers of specific products using local retail costs" (2 reports), 1966
File — Box: 76, Folder: 2
Scope and Contents
From the Series:
BRI Marketing Reports were commissioned by the Star to track the spending habits of subscribers of the major DC papers based on race, gender, age, and economic status.
Dates:
1966