"Readers per dollar delivered per 1,000 line ad by specific Washington newspapers among homemakers and adult women who are purchasers of specific products using local retail costs" (2 reports), 1966
File — Box: 76, Folder: 2
Scope and Contents
From the Series:
BRI Marketing Reports were commissioned by the Star to track the spending habits of subscribers of the major DC papers based on race, gender, age, and economic status.
Dates
- Creation: 1966
Creator
- From the Collection: Evening Star Newspaper Co.. Washington Star, The (Organization)
Language of Materials
From the Collection:
English
Extent
From the Collection: 169 Boxes
From the Collection: 87 Linear feet
Repository Details
Part of the The People's Archive, Martin Luther King, Jr. Memorial Library Repository