Box 79
Container
Contains 3 Results:
"The Three Sigma Syndicated Study of Major Market Newspaper Audiences-1980 Edition" Final Report (2 copies)
File — Box: 79, Folder: 1
Scope and Contents
From the Series:
BRI Marketing Reports were commissioned by the Star to track the spending habits of subscribers of the major DC papers based on race, gender, age, and economic status.
Dates:
1852-1982
"The Three Sigma Syndicated Study of Major Market Newspaper Audiences-1980 Edition" Summary Report (2 copies)
File — Box: 79, Folder: 2
Scope and Contents
From the Series:
BRI Marketing Reports were commissioned by the Star to track the spending habits of subscribers of the major DC papers based on race, gender, age, and economic status.
Dates:
1852-1982
"An Attitudinal and Behavioral Research Study Among Washington Area Residents", 1980
File — Box: 79, Folder: 3
Scope and Contents
From the Series:
BRI Marketing Reports were commissioned by the Star to track the spending habits of subscribers of the major DC papers based on race, gender, age, and economic status.
Dates:
1980