Angel Saltos tells the story of how, as a recent young student immigrant from Ecuador, he landed his first professional job with ABL Associates, a D.C. public relations marketing firm. Saltos who studied public relations and marketing at American University was interested in the Hispanic Marketing arena. In the late 1980’s Hispanic marketing was a brand new field. Tensia Alvirez, President of ABL Associates, was known in the D.C. community for her public relations work with private and public entities. Saltos tells how he was successful in hiring Willie Colon to perform at the Gala dance and on stage at the first Latino Festival held on the National Mall. He talks about other Latino musical groups: Medardo y sus Players, Tito Puente, Shakira, Los Hermanos Flores. He was successful in bringing Rumba Tres from Spain to perform at the Festival Gala Dance in 1989. Saltos describes his relationship with the Festival committee leadership, his experiences hiring various musical groups, and the struggles to secure National Park Service permission to hold the Festival. He also talks about the struggles between D.C. city officials and the National Park Service staff as part of the process in 1989 to secure the Mall for the Latino Festival. Saltos talks about Washington’s large cultural diversity and stresses that this feature makes Washington D.C. unique. This diversity is reflected in the large group of different Latin American countries that are represented in its Festival. Saltos reflects on his professional career after the 1989 Festival. Saltos has continued to work in Hispanic public relations, and in 2003 he was hired to be President of the Ricky Martin Foundation where he travelled the world with Ricky Martin and met many of the international Latino musical artists.